Investment Management Process | The First National Bank

Wealth Management

Investment Approach

Our Investment Management Process

There’s no one-size-fits-all approach to investing. Instead, we get to know you and your ambitions and use evidence-based methodology to customize your portfolio. Our five-step process leads to a custom-created and carefully managed investment plan with a long-term outlook.

01

Listen
02

Define
03

Plan
04

Initiate
05

Measure

Listen

We get to know you and your family. Your hopes, goals, and needs, as well as your risk tolerance and expectations.

Define

We customize an investment portfolio that complements your current circumstances and future aspirations.

Plan

We confirm your short-, mid-, and long-term financial expectations and ensure they align with your investment portfolio.

Initiate

We deploy your capital into your investment portfolio and charge fees simply based on the size of your account.

Measure

We monitor your porfolio’s performance, explain results, and answer questions. Then the cycle starts again.

1. Don’t React to Market Cycles

The market has peaks and valleys. Trying to time the market or adjust to the inevitable ups and downs simply creates more risk. A diversified portfolio and a long-term outlook can help you absorb market changes.

2. Have a Long-Term Strategy

Time in the market matters more than timing the market. Define your risk tolerance and investment time horizon first, then invest accordingly.

3. Diversify

Millions of people trade every day. The market processes this information in real time and sets prices efficiently. Your portfolio will have a mix of equities, fixed income, and cash that’s right for you.